Over the last several weeks, the Google Local 3 Pack map result has changed quite a bit for the keyword phrase “Los Angeles car accident lawyer”. Today, it looks like this:
Notice that the second result is for “Car Accident Lawyer Pros”. This particular law firm has zero reviews and had very little web presence prior to a few months ago. With this being the case, how is it that Car Accident Lawyer Pros is now #2 in the local maps result?
There have been a number of rumors about the latest Google Map update. Some have even been calling it the Google Possum update. No matter what it is called, it is definitely causing the rankings to change in the local map results that are on the front page of Google search results.
At this time, we are somewhat shocked at the results for highly competitive keyword phrases. There are personal injury lawyers in Los Angeles that have over 50 high quality reviews yet they are not even close to the top 3 that show up on the front page of Google.
Not long ago, some experts stated that organic SEO and organic search results were effecting the maps results. This is true for the Los Angeles car accident lawyer keyword phrase as the website for Car Accident Lawyer Pros has jumped to the middle of page one; almost out of nowhere.
So, if you are a Los Angeles personal injury lawyer hoping to break into the top 3 for the Local Maps results you will want to focus on organic SEO. That is not to say you should forget about online reviews. Online reviews are extremely important when it comes to retaining a client. If you have zero online reviews your law firm may look shady or sketchy to some. That said, you will be getting more eyeballs to your website if you rank in the Local 3 Pack.
Some of the big players such as Wilshire, Farar & Lewis and Ehline are not in the local 3 pack. All of these Los Angeles firms have a number of Google Reviews yet they do not show up. It will be interesting to watch this over the next several weeks and months.
Make sure to check out our Los Angeles personal injury lawyer Top 10 power rankings that come out each Tuesday.