Who is Robert Salinsky and How Does He Rank in the Local 3 Pack for Los Angeles?

When doing some searches this morning, we noticed that the Law Offices of Robert A Salinksy showed up in the local 3 pack for “Los Angeles car accident lawyer“. We are 100% confident this law firm has not ranked well in local search in the recent past nor in organic search.

After doing some research we noticed that the Law Offices of Robert A. Salinsky links to this website – http://www.caraccidentattorneyinlosangeles.net/. Interestingly, Mr. Salinsky has another domain that is more of a personalized law firm website – http://robertsalinsky.com/.

It has become common that law firms are leasing or renting websites that rank well in search. In fact, there is a front page search result for “Los Angeles car accident lawyer” in which the law firm is leasing the space of the website to get leads from Internet searches.

At first glance, it does not look as if the Law Offices of Robert Salinsky have done much in terms of SEO for the exact match domain URL. As we discussed yesterday, websites that were penalized by Google Penguin in the past are now showing up again in the personal injury vertical. Could this be the case with this particular website?

We will continue to monitor the local 3 pack search rankings for “Los Angeles Car Accident Lawyer” over the next few weeks to see if this particular law firm stays in the top 3. Our guess is that the Law Offices of Robert A. Salinsky will have a very short amount of time in which they are in the local 3 pack on the the front page of Google search. That said, crazier things have happened.

Why is Mesriani Law Group #1 in the Los Angeles Local Pack?

If you Google “Los Angeles car accident lawyer” the top result in the Google Maps Local Pack is Mesriani Law Group. Anyone that has monitored Los Angeles personal injury search rankings over the last few years knows that Mesriani Law Group is very aggressive with their Internet Marketing and SEO campaigns.

In 2013 and 2014, Mesriani was in the top 3 organically for almost every personal injury keyword before they were penalized by Google Penguin. Well, it looks as if Mesriani is back. Is this for good and how did they get there?

mesriani-law-group-la-lawyer

When Googling for specific car accident lawyer keywords in Los Angeles the Mesriani Law Group is on page #2 or page #3 for most highly search phrases. Interestingly, they are #1 in the Google Local Pack that shows up at the top of organic search on a mobile phone and on desktop. Why would this be the case?

More and more “SEO Experts” have accepted that ranking in the Google Local 3 Pack is completely different than ranking organically. In fact, there are some businesses that only rank in the 3 pack and are nowhere to be found organically. The same is true for the opposite situation. We have noticed many lawyers that rank at the top of the organic search results but aren’t anywhere to be had in the maps.

In the Raleigh, Durham, Chapel Hill market, we have closely monitored Invisalign orthodontists. Orthodontists and Lawyers are fighting a similar battle when it comes to ranking in search. These business professionals know they need to rank in search because potential clients and patients are on their mobile phones looking for their services.

In the RDU area Gladwell Orthodontics ranks well for Raleigh Invisalign in the organic search. In fact, Dr. Gladwell is often #1 or #2 in the organic search rankings. When looking at Google Maps and the local 3 pack, Gladwell Orthodontics is nowhere to be had. It is important to note that Dr. Gladwell’s office is in Wake Forest, North Carolina, which is about 30 miles north of Raleigh, but is considered a suburb. In fact, some that live in Wake Forest have a Raleigh address.

So, why would Dr. Gladwell rank so well for Raleigh Invisalign in the organic search but not at all in maps? Could it be because of the physical location? Is it because he doesn’t have as many reviews as other orthodontists? Is there a specific type of SEO for the Google Local Maps listing?

When looking at the Mesriani Law Group in Los Angeles they have no reviews and the organic search results are not spectacular. Is there a special “backend” coding or update they are using to rank at the top of Google Search for the Local 3 pack? Why is Wilshire, Farar, Larry H. Parker, Ehline, SoCal Injury Lawyers or PSB Law at the top of the Local 3 Pack?

These are questions that simply cannot be answered at this time. We are going to continue to look into this and hopefully figure out just how Mesriani made it all the way back to the top after being penalized years ago. Could a website that was penalized with Penguin still be a good website to use for the Local 3 Pack? Only time will tell.

Los Angeles Personal Injury Rankings #3

Below find the personal injury search rankings for Los Angeles posted on October 11th, 2016. To find the current rankings, use this link –Los Angeles personal injury lawyer rankings.

  1. Wilshire Law Firm – This powerhouse has been #1 from the outset and it doesn’t look like much is going to change in the near future.
  2. Farar & Lewis LLP – Farar & Lewis are now about Wilshire in the organic search results but below them in the Local 3 pack. Although Wilshire has been a strong #1 since the beginning of our rankings, it looks as if Farar & Lewis is starting to catch up a bit.
  3. Cellino & Barnes Personal Injury Attorneys – This is a huge jump for Cellino & Barnes. Two weeks ago they weren’t even in the top 10 and now they are up to #3. We did a feature article on Cellino & Barnes discussing their SEO team and how they are utilizing both the Los Angeles and New York City market. While most think this jump is premature, we think it is warranted.
  4. Scott J. Corwin, A Professional Law Corporation – SJC Law came out of nowhere to grab the top spot on the Maps Local 3 pack for “Los Angeles car accident lawyer”. This is not unheard of as the Google Possum algorithm has been roaming around and changing the local pack almost hourly. SJC Law doesn’t rank great in the organic rankings but the top spot in the local pack will get them plenty of clients.
  5. Law Offices of Larry H. Parker – This law firm will be up and down in the top 10 for a long time. Since we have been following the Los Angeles personal injury search rankings the Larry H. Parker website has been around. If the firm can get a boost with more unique content and a few quality links they could definitely jump into the top 3.
  6. Ehline Law Firm – With the large link portfolio that Michael Ehline has built, you can bet on his firm staying in the top 10 for quite some time. It will be interesting to see if he focuses on more content on his Los Angeles domain rather than all the other websites he has been building over the years.
  7. Steers Law Firm – Steers is coming on strong as a major player in the Los Angeles market. Just two weeks ago Steers Law Firm was not in the top 10 and now they are up to #7. They have been at or around the bottom of page one for “Los Angeles car accident lawyer” for the last few weeks. We are not sure if they can move higher but if so, they will move higher in this power rankings chart.
  8. SoCal Injury Lawyers – While SoCal has seen a drop in some of the shorter tail keyword phrases they rank for so many long tail personal injury keywords they have to stay in the top 10. The content team for the SoCal Injury Lawyers is very good at what they do as they often publish multiple blog posts a day. They are also smart to write articles related to very specific car accidents.
  9. Panish, Shea & Boyle LLP – This is a new addition to the top 10 as PSB Law has jumped to the middle of page one for the “Los Angeles car accident lawyer” keyword phrase. They also rank rather well for a number of different areas of practice pages. We will try to do a more in depth look at his law firm and what their SEO team is doing sometime in the near future.
  10. Law Offices of Daniel A. Gibalevich – This law firm hopped into the top 10 last week but is holding on by a thread this week. In all reality, ePersonalInjuryLawyers.com has had its ups and downs over the years. They were once a dominant force and that has not been the case in 2016. It will be interesting to see if they switch SEO firms.

Dropping Out – Ellis Law Corporation, Law Offices of Steven M. Sweat

Past Los Angeles personal injury lawyer search rankings.

LA Personal Injury Lawyer Rankings #3

LA Personal Injury Lawyer Rankings #2

LA Personal Injury Lawyer Rankings #1

Who is Daniel Kim, Los Angeles Car Accident Lawyer?

Recently, Daniel Kim – Car Accident Lawyer has been showing up in the top 3 of the Google Local Pack for the “Los Angeles car accident lawyer” search. Mr. Kim owns thecaraccidentlawyer.org which is nowhere to be found in organic search rankings. This makes us wonder, who is Daniel Kim and how did he get into the Local 3 Pack on the front page of the search results?

On thecaraccidentlawyer.org website Mr. Daniel Kim has a number of photos and we must say that he looks very young. On his attorney profile page you can see his degrees are as follows:

  • J.D., Chapman University Dale E. Fowler School of Law
  • B.S. Business Management, University of Maryland

What it does not state is the years in which he graduated and obtained his law degree. While age is not the #1 determining factor when it comes to a Los Angeles personal injury lawyer it does determine how many cases they have won and how much, in compensation, they have secured for their clients.

We will continue to research the SEO company working with Mr. Daniel Kim. We will also do our best to monitor if thecaraccidentlawyer.org shows up in the organic search rankings. We have predicted that organic search rankings help predict the Google Local 3 pack but this is definitely not the case when it comes to Mr. Daniel Kim.

More and more, the Google Local 3 pack is not showing a strong correlation with the organic search results. While some are calling this the Google Possum update we will dig deeper to see what is going on with the local 3 pack results.

In the meantime, try not to go crazy attempting to figure out why Mr. Daniel Kim is in the 3 pack for “Los Angeles car accident lawyer”. Instead, continue to publish unique and strong content on your website and you will find that more search visitors come to your page and eventually call your law firm.

Who Does Cellino & Barnes, Personal Injury Attorneys’ SEO?

A name that has come out of nowhere to jump to the top of page 1 for “Los Angeles car accident lawyer” is Cellino & Barnes, Personal Injury Attorneys. While Cellino & Barnes has been around the scene for longer tail Los Angeles personal injury keywords, they were never in the top 5 or top 3 for phrases like “Los Angeles car accident lawyer”.

By doing a little bit of research, it is quite obvious Cellino & Barnes is pushing the envelope in terms of SEO. They are updating their blog about once a day with a very thorough and informative blog post. It is interesting to see they are splitting up the blog posts from New York to Los Angeles. Cellino & Barnes have offices in both New York City and Los Angeles which are the two largest markets for personal injury lawyers.

With all of this great content comes natural links. While we are certain there is a link building campaign going on for Cellino & Barnes they are likely getting natural links from these great blog posts. We have often predicted that longer blog posts end up leading to better SEO. That being said, it can sometimes be difficult to write an long blog post about a car accident in which there is very little information.

We were unable to find the exact SEO Firm or Agency that is currently working with Cellino & Barnes. One thing is for certain, this is quite the task as Cellino & Barnes ranks in both New York and Los Angeles. They have a huge lawyers list and we are certain they are busy every day of the week as this firm must be getting dozens of cases a week from their website.

Over the next several months we will continue to monitor the Cellino & Barnes website and not any changes in search rankings. As of mid October, this law firm is doing very well and will be moving higher in the Los Angeles personal injury lawyers search rankings. Look for them to jump into the top 5 in the near future if they continue to ascend up the “car accident” rankings they way they have in the last few weeks. Maybe Google Penguin 4.0 has been very good to this firm. It has definitely been good for their bottom line.

Los Angeles Personal Injury Rankings #1

Below find the personal injury search rankings for Los Angeles posted on September 27th, 2016. To find the current rankings, use this link – Los Angeles personal injury lawyer rankings.

  1. Wilshire Law Firm – This firm has been in the top spot for many personal injury keyword phrases for quite some time. Expect it to sit on top until someone dethrones it.
  2. Farar & Lewis LLP – Farar & Lewis have been a strong player in the Los Angeles market for quite some time. It looks as if they are trying to make inroads in San Diego which could leave the door open for others in Los Angeles.
  3. Law Offices of Daniel A. Gibalevich – This website is very interesting as it has been around the front page for a number of keywords but has recently dropped for car accident lawyer phrases. This website could be vulnerable to dropping in the coming weeks.
  4. Law Offices of Steven M. Sweat – Steven Sweat has been a player in the online marketing world for personal injury for years. While the website is not the most beautiful, it does the job putting the firm in at #4.
  5. Ellis Law Corporation – Ellis has a news ticket at the top of the homepage which is an interesting touch. One blog post a week might not be enough to move this website higher in the rankings.
  6. Law Offices of Larry H. Parker – Larry H. Parker has been around the block for quite some time when it comes to ranking for Los Angeles personal injury keyword phrases. We are not sure of his next move but it will be an interesting one that could send him higher.
  7. Ehline Law Firm – Ehline Law Firm is very creative in the way they attack internet marketing. They have a number of websites and venture out into social media to look for opportunities. This is another firm that has the potential to be a mover in the next few months.
  8. Carpenter, Zuckerman, and Rowley, LLP – CZR is a newer addition to the top 10 as they have not been ranking for several years like the others above them. That means they have the potential to be a high flyer or could take a hit and drop out of the top 10 just as easily.
  9. SoCal Injury Lawyers – This is the newest website in the top 10. The SoCal Injury Lawyers produce a ton of car accident related content and rank for a number of different automobile accident phrases. It will be interesting to see if they expand to other areas of practice which should push them up in the rankings.
  10. Cellino & Barnes Personal Injury Attorneys – Cellino & Barnes is an interesting case study as they have offices in both New York and Los Angeles. We are not certain which geographic region is getting more money in terms of marketing dollars but there is a huge opportunity if they make a push in the Los Angeles market.

Where Did The Law Offices of David Azizi Website Go in the Search Rankings?

Anyone that closely follows the search rankings for Los Angeles personal injury and car accident keywords knows that the Law Offices of David Azizi have been on the front page for almost two years. The firm had a very long car accident page that was changed recently. This page now has many more graphics and is more modernized. For a few months, the page ranked nowhere for “Los Angeles Car Accident Lawyer”. In mid September, the areas of practice page for The Law Offices of David Azizi showed back up at #5 or #6.

So, why did this happen?

At this point, most SEO Experts are not 100% confident as to why websites will disappear from the search rankings for a few weeks or a few months and then reappear. It is important to nice that the Law Offices of David Azizi had a complete makeover of their website which took it offline for a few days. It is possible Google stopped ranking the website because it was unable to crawl a newer version of the areas of practice pages.

What we learned from this experiment is taking a website down to redesign it can heart search rankings in the short term. If proper SEO and content has been completed for a website, it will likely come back in the long run. From our knowledge, the website still ranks in about the same place it did prior to the restructuring and rebuild of the website.

As we move forward, we will continue to monitor the search rankings for Los Angeles car accident lawyer to see if any law firms such as the Law Offices of David Azizi disappear and come back at a later time. It is not unusual to see different names pop up for a six month stretch only to find them disappearing after any major Google algorithm update.

Are Los Angeles Car Accident Search Results Changing Instantly?

Over the last 24 hours the front page of Google Search has drastically changed for “Los Angeles car accident lawyer“. It seems as if the search results are now updating in real time. When you click to page 2 the results change almost before your eyes.

We have heard a number of rumors that Google Penguin 4.0 is rolling out and it is going to update the Google algorithm in real time. If the search results for “Los Angeles car accident lawyer” are any indication it looks as if this Penguin 4.0 rolled out in late September 2016.

Steers Law Firm, SoCal Injury Lawyers, Wilshire Law Firm and Larry H. Parker seem to be bouncing all over the place. We have seen them go from the bottom of page 1 to the middle of page 3 in the matter of minutes.

Instead of getting worked up and trying to figure this out, we strongly suggest creating a great website that has a ton of great content and a very clean link portfolio. If you look at the Google search rankings for personal injury keywords you are going to drive yourself nuts.

We will continue to monitor this over the next few days to see if they rankings settle down a bit, but as of now, it looks like the are fluctuating more and more by the day.

In that last several minutes we noticed one law firm went #11 to #25 to #37 back to #32 and back to #21 in less than an hour. With this being the case, there is no reason to even monitor the Google Search rankings at this point. Go on with your day and check back in to Personal Injury Search Rankings and we will let you know what went down.