Over the last 24 hours the front page of Google Search has drastically changed for “Los Angeles car accident lawyer“. It seems as if the search results are now updating in real time. When you click to page 2 the results change almost before your eyes.
We have heard a number of rumors that Google Penguin 4.0 is rolling out and it is going to update the Google algorithm in real time. If the search results for “Los Angeles car accident lawyer” are any indication it looks as if this Penguin 4.0 rolled out in late September 2016.
Steers Law Firm, SoCal Injury Lawyers, Wilshire Law Firm and Larry H. Parker seem to be bouncing all over the place. We have seen them go from the bottom of page 1 to the middle of page 3 in the matter of minutes.
Instead of getting worked up and trying to figure this out, we strongly suggest creating a great website that has a ton of great content and a very clean link portfolio. If you look at the Google search rankings for personal injury keywords you are going to drive yourself nuts.
We will continue to monitor this over the next few days to see if they rankings settle down a bit, but as of now, it looks like the are fluctuating more and more by the day.
In that last several minutes we noticed one law firm went #11 to #25 to #37 back to #32 and back to #21 in less than an hour. With this being the case, there is no reason to even monitor the Google Search rankings at this point. Go on with your day and check back in to Personal Injury Search Rankings and we will let you know what went down.