Over the last 24 hours the front page of Google Search has drastically changed for “Los Angeles car accident lawyer“. It seems as if the search results are now updating in real time. When you click to page 2 the results change almost before your eyes.
We have heard a number of rumors that Google Penguin 4.0 is rolling out and it is going to update the Google algorithm in real time. If the search results for “Los Angeles car accident lawyer” are any indication it looks as if this Penguin 4.0 rolled out in late September 2016.
Steers Law Firm, SoCal Injury Lawyers, Wilshire Law Firm and Larry H. Parker seem to be bouncing all over the place. We have seen them go from the bottom of page 1 to the middle of page 3 in the matter of minutes.
Instead of getting worked up and trying to figure this out, we strongly suggest creating a great website that has a ton of great content and a very clean link portfolio. If you look at the Google search rankings for personal injury keywords you are going to drive yourself nuts.
We will continue to monitor this over the next few days to see if they rankings settle down a bit, but as of now, it looks like the are fluctuating more and more by the day.
In that last several minutes we noticed one law firm went #11 to #25 to #37 back to #32 and back to #21 in less than an hour. With this being the case, there is no reason to even monitor the Google Search rankings at this point. Go on with your day and check back in to Personal Injury Search Rankings and we will let you know what went down.
Over the last several weeks, the Google Local 3 Pack map result has changed quite a bit for the keyword phrase “Los Angeles car accident lawyer”. Today, it looks like this:
Notice that the second result is for “Car Accident Lawyer Pros”. This particular law firm has zero reviews and had very little web presence prior to a few months ago. With this being the case, how is it that Car Accident Lawyer Pros is now #2 in the local maps result?
There have been a number of rumors about the latest Google Map update. Some have even been calling it the Google Possum update. No matter what it is called, it is definitely causing the rankings to change in the local map results that are on the front page of Google search results.
At this time, we are somewhat shocked at the results for highly competitive keyword phrases. There are personal injury lawyers in Los Angeles that have over 50 high quality reviews yet they are not even close to the top 3 that show up on the front page of Google.
Not long ago, some experts stated that organic SEO and organic search results were effecting the maps results. This is true for the Los Angeles car accident lawyer keyword phrase as the website for Car Accident Lawyer Pros has jumped to the middle of page one; almost out of nowhere.
So, if you are a Los Angeles personal injury lawyer hoping to break into the top 3 for the Local Maps results you will want to focus on organic SEO. That is not to say you should forget about online reviews. Online reviews are extremely important when it comes to retaining a client. If you have zero online reviews your law firm may look shady or sketchy to some. That said, you will be getting more eyeballs to your website if you rank in the Local 3 Pack.
Some of the big players such as Wilshire, Farar & Lewis and Ehline are not in the local 3 pack. All of these Los Angeles firms have a number of Google Reviews yet they do not show up. It will be interesting to watch this over the next several weeks and months.
Make sure to check out our Los Angeles personal injury lawyer Top 10 power rankings that come out each Tuesday.
We dialed the phone numbers to the law firms of our Top 10 Los Angeles Personal Injury Lawyers and documented how many rings it took for them to pick up the phone. When a potential client has been injured in a car accident, truck accident or are in any type of compromised situation they do not want to sit and wait for their phone call to be answered. This data was collected on a Tuesday at 1:30 pst.
Wilshire Law Firm – (213) 381-9988 – Two (2) Rings
Farar & Lewis LLP – (310) 853-1515 – Three (3) Rings
Law Offices of Daniel A. Gibalevich* – (323) 947-2224 – Two (2) Rings
Law Offices of Steven M. Sweat – (323) 944-0993 – One (1) Ring
Ellis Law Corporation – (310) 641-3335 – One (1) Ring
Law Offices of Larry H. Parker – (866) 854-6407 – Two (2) Rings
Ehline Law Firm* – (888) 400-9721 – One (1) Ring
Carpenter, Zuckerman, and Rowley, LLP – (310) 273-1230 – One (1) Ring
SoCal Injury Lawyers – (213) 746-4000 – Three (3) Rings
Cellino & Barnes Personal Injury Attorneys – (800) 888-8888 – One (1) Ring
*phone call began with a message that the call could be monitored and recorded.